objectif
From United Kingdom
http://objectif.co.uk/
objectif was set up as a graphic design practice in London in 2004. They work at the conjunction of editorial design and its transposition into the architectural realm, specialising in the fields of exhibition design and narrative environments, as well as classic book design. Their clients are from a variety of disciplines, with a focus on cultural players, education, architecture and fine art.
They develop graphic and environmental design concepts that are the result of a critical assessment of the content, with the aim of emancipating small-scale businesses, artistic practices and the wider public in the light of an increasingly instrumentalised and commodified cultural and public realm.
objectif is part of the Greater London Authority's Design Framework, and a member of its Specialist Advice Team in relation to graphic design within the public realm.
