RegularSwitch is a creative agency focused on visual creativity and art direction based in São Paulo, Brazil and Berlin, Germany. Its work consists of conception and development of visual brand identities, websites, applications, books, multimedia installations and set design for its clients. The core expertise of RegularSwitch lies at the crossroads of analogue and digital, where traditional graphic design and new multimedia applications meet. The most vital ele- ment is communication, the dialogue between these elements.