Founded in 2006 by Rodrigo Tovar, Sociedad Anónima is a graphic design and visual communications studio based in Mexico City. Work by SA includes graphic identity projects, branding, editorial design, communication and art direction. SA focuses on strategically developing creative solutions, bringing innovation and conceptual value to each of their projects. Their studio's aim is to develop projects without formulas or conventions, as they believe in the value of the unexpected and innovative. Belonging mostly to the world of trends and culture, their processes inherently requires reflection and a constant search around the originality and impact of their offer. The home team is essentially formed by graphic designers and art directors, but their ongoing collaboration with architects, industrial designers, animators, programmers, musicians, publishers and artists, encourages them to question their work on a daily basis and constantly reinvent ourselves.